Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results, thereby increasing organic traffic. SEO involves various techniques, including keyword research, on-page optimization, and link building, all aimed at improving a site's visibility to users searching for relevant content.

• Keyword Research: Identifying and targeting keywords that potential customers are searching for.
• On-Page SEO: Optimizing individual web pages, including meta tags, headers, and content.
• Link Building: Acquiring high-quality backlinks to improve site authority.
• Technical SEO: Enhancing site speed, mobile-friendliness, and indexing for better search rankings.