Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. This method allows businesses to bid for ad placement in search engine results or on social media platforms, driving targeted traffic to their website.

• Google Ads: Running ads on Google's search engine results pages.
• Social Media Ads: Creating targeted ads on platforms like Facebook, Instagram, and LinkedIn.
• Keyword Bidding: Competing for ad placement based on keyword relevance and bid amount.
• Conversion Tracking: Monitoring ad performance to optimize for better ROI.